Emotion is Shaping Up to be a Hot Marketing Trend for 2016

There’s an old saying when creating marketing copy: “Focus on benefits, not features.” What’s the difference you ask?
An example most of us ladies can relate to.
According to Lululemon, they make the classic, flare-fit ‘Groove pant’ which BTW I live in these days, to let you move freely from yoga to dance, the gym to the barre.  They are constructed of Full-On® Luon fabric that has sweat-wicking and four-way stretch with added support and coverage…Yada Yada Yada!
These my friends are all features and while all good to know, why do I and thousands of Rittenhouse Square mom’s wear them?
They make our butts look good and let’s be honest, THAT is all that matters! =Benefit!

Another benefit?  Reading AlyaBuzz makes you smarter, hotter and richer.  Well, maybe not richer but one can’t be too smart or hot rigth!? 😉
The article that prompted this, The Power of Emotional Marketing
By Rieva Lesonsky…enjoy!

Alya