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What Are “Nano-Influencers” & Why You Should Care
Thanks Mention for this, What Are “Nano-Influencers” and Why You Should Care As a marketer, I’ve always encouraged my clients to collaborate with influencers who don’t always have the largest following but are…
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Emotion is Shaping Up to be a Hot Marketing Trend for 2016
There’s an old saying when creating marketing copy: “Focus on benefits, not features.” What’s the difference you ask? An example most of us ladies can relate to. According to Lululemon, they make the…
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