What Are “Nano-Influencers” & Why You Should Care

Thanks Mention for this, What Are “Nano-Influencers” and Why You Should Care

As a marketer, I’ve always encouraged my clients to collaborate with influencers who don’t always have the largest following but are authentic, sincere & relevant to their industry or brand.

As a ‘nano-influencer’ I believe that there is so much more value to brands (and to the influencer) when there’s a mutual love for a product or service. Not only does your message come across as more authentic but the ROI is that much higher.

Not a day goes by that I don’t get one of these emails…

• I noticed your page @alyabuzz on Instagram – I can help to grow your account with real, targeted followers from it’s current following of about 1.7k to 14k+ and drive real business to your page. social media co reach out promising me millions of new followers for a small fee.

I’m here to tell you that I will never, ever buy followers. Don’t get me wrong, it’s tempting. In a world where influence is measured by the number of followers one has, it’s difficult not to get sucked into the vortex of more fake followers for more money. But let me tell you, most of these influencers with their millions of followers are all smoke & mirrors. Many followers are purchased, their comments are scripted & their audience is often not in the position to purchase the items they’re promoting.

With AlyaBuzz, what you see is what you get. If I like a product or service, I talk about it. If I don’t, I don’t. Sorry Not Sorry but my reputation is everything & I can’t be bought.

Good to see that the industry is moving in this direction.

Read on & contact me if you’re looking to collaborate with an authentic person (moi) on all things beauty, family, fashion, food, travel, & design!

What are nano influencers?
Instagram users who have between 1,000 and 5,000 followers.

Why you should work with nano-influencers
There are plenty of benefits that you can get from working with this group of creators. Here are the top six.