I’m Lovin’ It!

I can still remember my first McDonald’s Big Mac.  I was a hungry 9yr old immigrant, McDonald’s was my favorite 5 star restaurant and the Big Mac was well…big!  Much has changed since those days for one, I’m not 9 any more but to this day, the Big Mac is still my guilty pleasure.  So, while Taco Bell is calling McDonald’s a disgusting communist pig, McDonald’s doesn’t care and giving its’ star pupil its very first lifestyle collection of merchandise. All I can say is, what took them so long?

The collection—which includes everything from clothing to wallpaper to bed sheets, all emblazoned with images of the chain’s signature sandwich—was launched Tuesday at a “McWalk” fashion show in Stockholm, Sweden. (It follows the success of Big Mac thermal underwear—at the time, a one-off product that McDonald’s Sweden made as part of its sponsorship of the Swedish Alpine and Cross Country Ski Team.)

If you’re so inclined, you can order this stuff at bigmacshop.se.

While not an April Fools joke (you’ll have to wait until next Wednesday for those), this stunt was part of a global day of McDonald’s hijinks that took place Tuesday. Called imlovinit24, it featured goofy antics from McDonald’s marketing teams in 24 cities worldwide in 24 hours.

Among the other highlights: a coffee-cup-shaped ball pit in Sydney, Australia; a giant Big Mac jigsaw puzzle in Madrid, Spain; a Joy Maze in Bucharest, Romania; a McOrchestra in Vienna; and a Ne-Yo concert in Los Angeles.

All of the meaty goodness without the calories, nice!

Alya