A Legendary Opening

I’ve been a devoted user of Foursquare for as long as they’ve been around and that’s a long time in the social media time continuum.  While other location based apps have come and gone, I’ve remained devoted to them even after, they split off and became Swarm…still haven’t figured out what that’s all about!?

Almost scared to think about how much data they have amassed on me and my whereabouts but it’s one of those relationships where we use each other and I’m kinda sorta ok with that.
Why am I telling you all this?
Well, during my morning bike ride, I checked into one of my usual spots at the shore, Longport…

and learned that on Wednesday, May 20th John Legend will be performing during H&M’s grand opening on 34th street in Manhattan.

Why is this store opening so special, you ask?  Because it’s H&M’s largest store ever….in the world!  Surpassing the size of the Times Square and Fifth Ave hubs at 63,000 square feet, according to WWD.  Talk about a lot of merch!

The megastore officially opens at noon on the 20th and in a press release, Daniel Kulle, president of H&M North America, said, “We are thrilled to be opening our world’s largest store in Herald Square, a historic retail hub, that exemplifies our continued commitment to job creation and growth in New York City.  With the opening of such a monumental store, we are honored to have such an inspirational talent as John Legend at this event.”
And we’re not just talking about their signature basics—the gigantic shop will feature H&M’s home collection, a shoe section, cosmetics, sportswear, and maternity wear.  Plus four floors solely dedicated to men and women’s fashion.  And to top it all off, a 30 foot atrium. 

Basically, it’s a superstore for almost all of your needs and on 34th and Sixth Avenue?  Pretty impressive!
To commemorate the opening, John Legend will be cutting the ribbon and performing plus, 20 lucky winners will participate in a meet & greet, which will be chosen randomly.  If that isn’t enough incentive, H&M will be giving out “Access to Fashion” passes to the first 1,000 shoppers, with values that range from $10 to $1,000.
Want more? You got it!  Donate old pieces of clothing on opening morning, and receive 20% off your next shopping trip.  Donate before 12pm and you can win gift cards to H&M worth $50 to $100, as well as the voucher.
A win-win all around!
Swarm or Foursquare, I’ll be there and will be sure to check in and keep you posted on all of the H&Mayhem!

Alya