A High-Fashion Makeover
Apple just announced a collaboration with Hermès and my watch prayers have finally been answered!
I’ve been looking for a new watch for some time now but couldn’t decide if I should go with a traditional timepiece or, a smartwatch. Now, I don’t have to choose!
The new smartwatch marks Apple’s first-ever collaboration with a fashion house and hits stores in October. Introduced during Apple’s yearly September presentation, the Apple Watch Hermès collection marks a bold new collaboration between the tech giant and the 178-year-old French luxury house. Melding the unparalleled innovation of Apple with the heritage and exquisite craftsmanship of Hermès, the partnership solidifies the Apple Watch’s status as a luxury item.
The new line showcases three exclusive dial designs modeled on iconic Hermès timepieces—Clipper, Cape Cod, and Espace—each paired with a stainless steel case that features an etching of the brand’s signature.
Starting at $1,100, the “Single Tour” embodies classic Hermès design with a nod to its equestrian roots. Sporting a buckle that mirrors the straps of a horse’s saddle, the timepiece is available in 38mm and 42mm stainless steel cases.
The “Double Tour”—priced at $1,250—showcases an extra-long band that wraps twice around the wrist, matched with a 38mm stainless steel case. The band comes in four colors: Fauve, Etain, Capucine, and Bleu Jean and is definitely the watch for me.
Inspired by equestrian hardware, the “Cuff” was engineered to allow the Apple Watch’s heart rate sensor to remain in contact with the wrist. Priced at $1,500, the piece comes in a 42mm stainless steel case complemented by a band crafted with Hermès’ signature leather, available in Fauve. I do like this one too but thinking that it may be a bit too wide for my wrist if I decide to wear it with other bracelets.
“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”
Pierre-Alexis Dumas, Hermès EVP in charge of artistic direction added, “I see it as the establishment of an alliance in excellence; like the horse and carriage, a perfect team.”
October can’t come soon enough!
Alya
