Balmain Launches at H&M

My all-time favorite French design line, Balmain launches at H&M today.  Too bad I, like most of us, have a job and couldn’t afford to stand in a 2 day line to snag up the amazing rock chic pieces.
Oh well, I guess there’s always Ebay tomorrow.

I first learned of the dynamic pairing in May, where the brands teased two looks from the collection and slated a November 5th launch.
H&M has established itself as a “fast fashion” retailer under the creative reign of Ann-Sofie Johansson, so it was no surprise that a partnership with the luxury Parisian styles of Balmain drew in a significant amount of media attention and consumer anticipation.
Less than 2 weeks ago, H&M and Balmain debuted the collaborated collection in an innovative runway show that included an all-star model lineup, featuring Kendall Jenner, Gigi Hadid, Bella Hadid, Jourdan Dunn, Alessandra Ambrosio, Karlie Kloss, and Joan Smalls to name a few. “I want to talk to my generation: this is my main aim as a designer,” Balmain’s Creative Director, Olivier Rousteing, said. “H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”
Today, the H&M X Balmain collection of clothing and accessories is available in around 250 stores worldwide and online. If you have yet to join the #HMBalmaination movement, here are a few of my favorite looks.

Good luck fellow fashionistas, here’s hoping you’re introducing your fabulous new Balmain pieces to the rest of your closet tout suite!
#HMBalmaination

Alya